Thread: A Year in Recap: Part 5
01-11-2012, 03:29 PM #1
A Year in Recap: Part 5
The 2011 IJSBA World Finals Summary
With months of preparation and lots of last minute hustling, it's hard to believe that the week of the 2011 IJSBA World Finals came and went just le that. And what a week it was. While it was a great event all around, Jettribe was proud to
have a fantastic showing. Once considered no man's land for vendors in previous years, Jettribe turned that corner parking lot area into a hot spot for everybody. We put up our biggest booth to date at a 100 feet long (or 1000
square feet if you like big numbers). The introduction of our RS-16 line of race Gear was a big hit and before you knew it, a ton of racers were sporting Jettribe before the week was over. We enjoyed greeting our "regulars" who just loved to come and hang out, check out our gear again and again, and probably kept trying to convince themselves of just how much gear they can get away with taking home.
But that was all on the surface. There was a lot going on behind the scenes. Here are just some of the backroom deals
that Jettribe closed on at the World Finals:
- We signed on an exclusive distributor for France, with non-exclusive distribution rights to Europe
- We welcomed Russia to the ranks of international Jettribe distributors
- We signed a trademark agreement with South Korea
- Jettribe is in talks with China's racing association as well as Yamaha Vietnam to help them build up their professional racing circuit
So yeah, while Jettribe was busy outfitting everyone in race gear and sexy casual wear, we were also doing our part to help grow the sport internationally as well. I think the saying was "think globally, act locally". Ok, so we got it a little backwards.
Once the work was done, Jettribe ended the World Finals cosponsoring the After Party at Heat Nightclub with Monster and Yamaha. All in all, an IJSBA World Finals for the books. Back at HQ, we were getting our showroom ready for distributors to make their final selection of gear to take back and prepping was under way for the 2011 Thailand King's Cup. Jettribe was proud of our racers for managing to pack up and load their boats and gear for the long haul to Thailand after a week of racing in the World Finals.
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