When people reminisce to the heydays of jet skiing’s height of popularity, being the late ’80s through the mid-1990s, much of the their grievance with today’s slump is – among slowed sales, a drastic decline in racing and recreational riding venues, and the like – often associated with jet skiing once having a look, a feel and a spirit.

The iridescent pinks, yellows and greens, the wrap-around Oakleys and the low-cut tank tops and high-cut shorts that once embodied the jet ski life has gone the way of the dodo. And that’s OK. It’s not an embarrassment or something to be ashamed of. But today, the look of a jet skier is less “river rat” and more “soul surfer.”

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