03-31-2014, 12:10 AM #1
Exclusive: 2015 Sea-Doo Spark to Feature First Hybrid Electric PWC
A year ago, word leaked that Sea-Doo was building a new lightweight entry-level runabout: the Spark. Since then and its worldwide public reveal last September, the Spark has breached buying demographics in nearly all categories, most notably age and price. This is only expected to continue as Sea-Doo expands its marketing reach to non-endemic PWC buyers; specifically, persons new to watercraft ownership.
The problem is getting the Spark to appeal to these potential buyers on their level.
“Early testing revealed that appealing to a very environmentally-conscious demographic with a traditional fossil fuel-burning engine wasn’t going to work,” explained BRP’s Drake Mallard to The Watercraft Journal from BRP’s Valcourt, Quebec headquarters. “We knew if we could reach these potential customers while proving that [BRP] can produce a lightweight, hybrid-electric power source for a personal watercraft – and do it in our smallest platform, the innovative Sea-Doo Spark – we could change the game completely.”
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03-31-2014, 12:59 AM #2
- Join Date
- Jul 2007
- near Toronto, Canada
03-31-2014, 02:31 PM #3
Isn't this thread a day early as April 1st is tomorrow!!
03-31-2014, 02:48 PM #4
Uhhh this doesnt make any sense. They are going to use the same motor thats already being implimented in the current model. But then they are adding a secondary motor and batteries?? Is the electric motor going to operate durring the high speeds or the low speeds.
03-31-2014, 05:02 PM #5
03-31-2014, 10:24 PM #6
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