Say what you will about the new Sea-Doo Spark, the creative types at BRP have sure had a lot of fun promoting the little-runabout-that-could. Charging head-first into an aggressive marketing campaign, Sea-Doo has placed the Spark before more eyes than any personal watercraft before it over the past decade (or more).

Sure, the weird rave party in Miami with Deadmaus was an exclusive affair chocked full of celebrities and enthusiasts of personal watercraft and glow sticks, but what’s really jumped at us are the YouTube videos. Edited with catchy pop tunes over happy, shiny people riding colorful plastic Sparks is

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