06-17-2014, 12:10 AM #1
Vicious Rumors and Vile Gossip: The Three Skis We Know Can Happen Tomorrow
First, let’s start with the good news: personal watercraft sales are up across the board. All three manufacturers are experiencing a swell in new unit sales that hasn’t been paralleled since numbers began to tick upwards in mid-2012; as a report from Boating Industry claims that the PWC industry has experienced a “10-percent monthly year-over-year sales growth throughout 2012.”
Some investigating by The Watercraft Journal has garnered some pretty substantial numbers, particularly on behalf of Yamaha’s VX series WaveRunners in all of their variations. Equally impressive, we’ve heard ruminations that the new Sea-Doo Spark has accounted for a gain of 7-percent additional market share. If true, that would push Sea-Doo’s existing 49.5-percent market dominance closer to 56.5-percent.
Even Kawasaki is reporting an increase in sales, with regional reps telling our contacts that literally*all 310-horsepower Ultra units have been sold (that’s not to say you can’t buy one from a dealer). Even the 12-year-old STX-15F retains a position in the Top 10 of popular units – thanks to a generous amount of discounts and incentives.
But all of this good news in sales leaves a few questions, namely what holes appear in each manufacturer’s lineup? What ski is Sea-Doo offering that Yamaha lacks? Or what can Kawasaki do to broaden its appeal to a wider purchasing demographic? As always, The Watercraft Journal believes its got the answers thanks to some inside knowledge, a strong understanding of the manufacturing process and some good ol’ fashioned guesswork.
This latest edition of “Vicious Rumors and Vile Gossip” will illustrate some of the easiest gaps in all three OEM’s product lineups to be filled cheaply and easily. That’s right, these machines can be built with literally minimal investment from each manufacturer and reach the broadest audience possible.
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