10-01-2014, 10:30 AM #1
The Watercraft Journal By The Numbers: September 2014
It’s baffling that today is the first of October, particularly as we launched The Watercraft Journal a year ago next month. In our short 11 month run, we have welcomed 100,000 unique individuals to our magazine who have checked out over 315,000 articles, pictures and videos! That’s an incredible amount of people, particularly for a magazine. And with the industry’s biggest forum raking in that kind of traffic each month this summer, we’re very excited for the future of our sport.
From starting from zero, we have welcomed the single-largest readership of a personal watercraft publication since Splash Magazine. Those bemoaning that the “sport ain’t what it used to be” should slap that frown from their face, because we’re seeing some serious upswings in readership, engagement and enthusiast. From May 2013 to May 2014, the sales of new watercraft have increased over 30-percent. That’s a huge jump in market activity, guys. And with nearly 9,000 of that increased unit sales being the all-new Sea-Doo Spark, we’re seeing a lot more entry level and new riders hitting the water, we have plenty of new friends to share the stoke.
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Last edited by Rustymuscle; 10-01-2014 at 10:32 PM.
10-01-2014, 02:34 PM #2
10-01-2014, 03:12 PM #3
love it or hate it i think the spark is what helped get this sport heading the direction it needed to. now yamaha and kawasaki will follow suit at some point and that's exactly what needs to happen.
10-01-2014, 03:25 PM #4
10-01-2014, 03:52 PM #5
10-01-2014, 04:21 PM #6
- Join Date
- Jul 2012
- DFW TX
Yea, if even you HATE Spark (which I do not) ... you'd still have to admit it's been HUGE success for the PWC sport.
10-01-2014, 04:23 PM #7
10-01-2014, 04:27 PM #8
10-01-2014, 05:50 PM #9
10-02-2014, 07:22 AM #10
According to the language that Yamaha was using, they're very disinterested in developing a "less stable" runabout and argued that much (if not all) of the Spark's appeal was the pricing. I (and others) tried to relay that no, it was the "old school feel" that was more appealing to the Spark, but that seemed to land on deaf ears.
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